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909.58% lift in organic traffic for healthcare clinic
We helped Yi Therapy generate new patients.
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The Client
Yi Therapy is founded, owned, and operated by Simon Huang, the founder of SimonWYHuang. Yi Therapy is an alternative healthcare clinic located at Downtown Toronto that’s focused on performing manual osteopathy. The goal is to relieve body pain for as many people in Toronto as possible.
Our agency was hired to drive more organic traffic and increase Yi Therapy’s qualified leads flow. Within twelve months of hiring us, we increased their traffic by over 900% and helped them attract more qualified leads by understanding and strategically creating content around their target client’s interests and needs.
The Plan
- Alternative medical clinic is a very competitive space, especially in Downtown Toronto. For a brand new business, it's extremely hard to get noticed.
- The website had very thin, low-quality content. Our first priority was increasing the quality and presentation of the content published on site. We started by identifying which pages to update, refresh or rewrite and which pages needed to be deprecated.
- There was a lot of fractured information spread across multiple service pages that needed to be combined into one authoritative page. We needed to succinctly describe the firm’s core service offerings while optimizing the on page copy for search.
- Needed to condense and establish the categories that we wanted to create content around, based on their target audience. This would enable us to create topical depth and logical information architecture, which we could formulate a content marketing strategy around.
The Execution
- Content audit // We determined the entire blog section needed to be overhauled. We created detailed SEO page level recommendation guides and trained their in-house writer how to format content so that it’s optimized for SEO (e.g. headers, alt text, internal links).
- Measurement plan // We needed to measure how traffic was performing and what type of content was driving the most engagement/leads. We created new conversions, user engagement events and content groupings in Analytics to make data driven improvements.
- Link outreach // Once we updated and improved the content, we proactively reached out for links. Since a lot of admissions information is cyclical, it needs to be updated annually. We looked for sites linking to outdated content and pitched them to link to our up-to-date information.
- Website Redesign // Once the site’s traffic starting growing exponentially, we determined that in order to improve conversions, we needed to update the look and feel of the site. We did a complete redesign and relaunched the site on WordPress.
The Results
Desired Digital Marketing Service Packs
+977%
organic traffic
+1163
more patients
1
beautiful website
