{"id":7267,"date":"2021-04-02T17:12:23","date_gmt":"2021-04-02T17:12:23","guid":{"rendered":"https:\/\/simonwyhuang.com\/?page_id=7267"},"modified":"2021-09-22T20:00:04","modified_gmt":"2021-09-22T20:00:04","slug":"political-seo","status":"publish","type":"page","link":"https:\/\/simonwyhuang.com\/zh\/case-studies\/political-seo\/","title":{"rendered":"Political SEO"},"content":{"rendered":"
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Political SEO<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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11,056% increase in new users<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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We helped a politician office gain more organic traffics to their website and on page 1 of Google search results for their target keywords by doing white hat political SEO (search engine optimization).<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Political\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\"Political<\/figure>

The Client<\/h3>

As a Member of Provincial Parliament (MPP<\/a>), they meet with constituents. They may help constituents find services to assist them. An MPP also attends and supports community events.\n

\nThe office of DVN MPP hired us to help rebuild their website and generate more steady traffic through political SEO service.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The Plan<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tDiscovery\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tEvery one of our client works begins with a website audit, so we can understand what's been done previously and forget a strategy forward.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tAnalysis\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tRealizing that the website had a lot of technical and content issues, we decided to educate the client about the importance of \"marketing funnel\".\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tStrategy\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tTo properly bring in new website visitors, we need to fix the issues found during the audit and come up with a better design so they don't leave.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tAction\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tAt the end, the client would receive a website that has proper architecture and the complete guideline to creating contents at all stages of funnel.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t

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The Execution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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\"Political<\/figure>

Measurement plan<\/h3>

You can't do any political SEO if you don't have the right data. Our client did not have Google Analytics, Google Search Consoles and Google Tag Manager installed. So we got those set up and created new conversions, user engagement events and content groupings in Analytics to make data driven improvements. Lastly, we created a custom report in Zoho Analytics<\/a> to monitor and track progressions.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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\"Discovery<\/figure>

Technical audit<\/h3>

We took the client's website data and ran it through our in-house auditing tool to identify what issues lied underneath. A series of website URLs were identified to have technical SEO<\/a> issues that need to be addressed. The result of fixing them gave our client's website a much better architecture.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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\"Execution<\/figure>

Content audit<\/h3>

We determined the entire blog section needed to be overhauled. We created detailed political SEO page level recommendation guides and trained their in-house writer how to format content so that it\u2019s optimized for SEO (e.g. headers, alt text, internal links).<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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\"Political<\/a><\/figure>

Website redesign<\/a><\/h3>

Once the site\u2019s traffic starting growing exponentially, we determined that in order to improve conversions, we needed to update the look and feel of the site. We did a complete redesign and relaunched the site on WordPress.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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\"Political<\/figure>

Rank on Google Maps<\/h3>

Showing up on local map packs is the easiest way for a politician office to get aware. This is a great way for your political organization to reach more potential community members in your area.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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\"Political<\/figure>

Link outreach<\/h3>

Once we updated and improved the content, we proactively reached out for links. Since a lot of admissions information is cyclical, it needs to be updated annually. We looked for sites linking to outdated content and pitched them to link to our up-to-date information.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The Results<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Phenomenal political SEO work done right<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Political\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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New Users<\/div>\t\t\t
\n\t\t\t\t+<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\t%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Organic & Local<\/div>\t\t\t
\n\t\t\t\tRank #<\/span>\n\t\t\t\t1<\/span>\n\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Beautiful website<\/div>\t\t\t
\n\t\t\t\t<\/span>\n\t\t\t\t1<\/span>\n\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Political SEO 11,056% increase in new users We helped a politician office gain more organic traffics to their website and on page 1 of Google search results for their target keywords by doing white hat political SEO (search engine optimization). The Client As a Member of Provincial Parliament (MPP), they meet with constituents. They may […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":5614,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-7267","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/simonwyhuang.com\/zh\/wp-json\/wp\/v2\/pages\/7267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/simonwyhuang.com\/zh\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/simonwyhuang.com\/zh\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/simonwyhuang.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/simonwyhuang.com\/zh\/wp-json\/wp\/v2\/comments?post=7267"}],"version-history":[{"count":0,"href":"https:\/\/simonwyhuang.com\/zh\/wp-json\/wp\/v2\/pages\/7267\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/simonwyhuang.com\/zh\/wp-json\/wp\/v2\/pages\/5614"}],"wp:attachment":[{"href":"https:\/\/simonwyhuang.com\/zh\/wp-json\/wp\/v2\/media?parent=7267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}